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Erik Coover Named to Prestigious Forces Under 40 List

 Direct Selling News Annual List Showcases Outstanding Young Professionals

Innovative. Goal driven. Fun. These are all words that describe Isagenix Owner and Senior Vice President of Global Field Development Erik Coover, who was recently named to the Direct Selling News annual “Forces Under 40” list.

The prestigious honor spotlights young professionals who are spearheading change through thought leadership, collaborative interaction, and good stewardship - all characteristics Erik inherently evokes.

Joining the family business in 2010, two of his biggest contributions to the company have been leading the global START movement for those 18-35 years old, and implementing internal engagement initiatives that drive company values including quarterly all employee “What Drives Us” culture meetings. Erik urges all Isagenix employees and START members to own their lives by realizing their full potential and to actively live the values that contribute to the life they want.

“Erik’s charisma and passion for Isagenix and our industry have quickly catapulted him into doing what he does best, uniting people and empowering them to be the best they can be,” said Travis Ogden, Isagenix President & Chief Operating Officer. “His hard work and dedication have made a massive impact on our company in the past seven years. If anyone deserves this recognition it is Erik.”

When not actively trying to help Isagenix customers transform their lives, Erik plays an active role in giving back to the Make-A-Wish® foundation and partnering with the Unstoppable Foundation, a nonprofit humanitarian organization bringing sustainable education to children and communities in developing countries.

Throughout all his successes, Erik maintains a humble yet welcoming personality. He repeatedly proves his ability to lead through diverse and challenging situations. As an avid golfer, he has honed his sense of focus to achieve goals that will change people’s lives and those around them forever.

To learn more about Erik and Isagenix, visit our website at, subscribe to our blog at, like us on Facebook at, and follow us on Twitter and Instagram @Isagenix

About Isagenix International

Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness​. With more than 400,000 customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives. Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit​.