Isagenix Achieves $500 Million in Global Annual Revenue
Last April Isagenix took on a massive challenge given by Co-Founder and President, Jim Coover, to reach $500 million in global annual revenue between April 27, 2013 and April 27, 2014.
The challenge to their global field of Independent Sales Representatives was called “$500 Million, Together We Will” and it was no easy feat. If they significantly increased their sales from the previous year and the company reached their target of $500 million they would be rewarded with a prize of a lifetime. To show gratitude for the Associates that achieved their business growth goal, Isagenix offered an all expenses paid trip to Paris. As of April 7, the company goal of $500 million was reached. To date, 55 businesses have earned an all expenses paid trip for two to Paris plus additional cash and prizes and several more are expected to qualify by the April 27 deadline.
“In accomplishing this challenge, we’ve had tremendous growth and momentum allowing us the opportunity to budget $3 million on our field to celebrate their accomplishment, and $1 million in bonuses to our corporate staff to thank them for their hard work and dedication,” says Jim Coover. “The true value of this promotion to Isagenix was to foster the culture of cooperation between our Independent Sales Representatives and the Corporate Team around the world, and the results speak for themselves.”
The Executive team when working on this promotion also wanted to make sure of another important aspect: what’s in it for our Associates? “And that is where the magic of this promotion came in,” says Chief Marketing Officer Adri Lynch. “If they go for it but fall short of their goals, they have still grown their business and their paychecks. If they hit their target and Isagenix reaches $500 million, they receive a handsome reward,” says Adri. This promotion has carried the momentum throughout 2013 and into 2014.
“Together we are providing Solutions to Transform Lives, together we are impacting world health, together we are freeing people from physical and financial pain,” says Jim. “And, together we are creating the largest health and wellness company in the world.”
Open for business internationally in twelve markets, the company is poised to open in three more countries by the end of 2014. Isagenix Co-Founder and Executive Vice President Kathy Coover announced the good news at Isagenix World Headquarters. “Our momentum this year is breathtaking,” she says. “It’s about more than money. It’s about the lives we’re changing.”
About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness. With nearly 600,000 customers worldwide and more than 100 life-changing products, packs, and systems globally, the company is committed to producing Solutions to Transform Lives™. Isagenix shares its products and solutions through a network of independent distributors in 18 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, Singapore, Malaysia, Colombia, Indonesia, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.