Isagenix Co-Founder Shares Success Story and Direct Sales Strategies in New Book
To inspire independent distributors to create and achieve their direct selling goals, an industry expert is sharing her blueprint for success. In her new book, “Resilient: Lessons Learned, Lives Changed,” Isagenix International Co-Founder and Executive Vice President Kathy Coover details how she became a highly respected leader and entrepreneur.
“Thirty years ago, I began to research and refine a set of business-building strategies and personal growth techniques that helped me excel in direct sales,” Coover said. “What I learned empowered me to co-found one of the world’s most trusted and respected wellbeing companies — one that’s dedicated to helping people experience healthy, joyful, and abundant lives. I’m thrilled to share my findings so independent distributors can create the lives they truly want.”
Readers will find several key takeaways in Coover’s book, including:
- How to create bold and daring goals that help them elevate everything they do.
- The daily benchmarks of success and how to achieve them.
- How to distinguish between good ideas and great opportunities.
- How to ask as if they expect to get a “yes.”
- The secrets to success of 20 top Isagenix independent distributors.
Because Coover is passionate about giving back, she’s donating proceeds from the book to the ISA Foundation, a 501(c)(3) nonprofit organization operated by Isagenix. The foundation focuses on healthy nutrition and support for underserved children, wellness education for all, aid for those affected by natural disasters, and the pursuit of racial equality. Since its inception in 2018, the ISA Foundation has awarded grants totaling $3.4 million to 79 nonprofit partners in the United States and Canada. Those grants have provided over 5 million meals, funded over 30,000 educational events, and served over 225,000 children and families worldwide.
“Helping others is one of my greatest joys, so I’m honored that this book can make an impact on people around the world who need the compassionate assistance our foundation partners provide,” Coover said.
“Resilient: Lessons Learned, Lives Changed” is available in the United States, Puerto Rico, and Canada at KathyCoover.com. Cost is US$12.95 in the U.S. and Puerto Rico and CA$14.95 in Canada.
About Isagenix International
Established in 2002, Isagenix International believes that everyone deserves to experience a healthy, joyful, and abundant life. The global wellbeing company artfully crafts more than 175 effective products and offers a supportive community for its more than 550,000 customers worldwide. Isagenix shares its products through a network of independent distributors in 26 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, South Korea, Austria, Denmark, Finland, France, Germany, Italy, Japan, Norway, Poland, Portugal, Sweden, and Switzerland. The private family-owned company has its world headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.