Isagenix Energy Drink Is Company’s Most Successful Permanent Product Launch
BĒA Takes Top Spot for First-Day Sales
A new, healthier energy drink that can help consumers jump-start their day, power through work, or perk up in the afternoon had a historic debut for global health and wellness company Isagenix International. BĒA™ Sparkling Energy Drink had the best first-day performance of any permanent Isagenix product, with sales 10 times greater than first-day sales for e+™, the company’s popular long-lasting energy shot that launched in 2013.
Isagenix created BĒA — a ready-to-drink beverage whose name stands for botanical energy plus adaptogens — to both energize and nourish the body.
“After analyzing the energy drink market, we identified a strong need for a healthier caffeinated beverage, and BĒA delivers,” said Joshua Plant, Ph.D., Isagenix chief science officer and chairman of the company’s Scientific Advisory Board. “Consumers can now boost their energy levels more naturally with ingredients that are a step up from what you typically find in this drink category. This is tremendously important given so many people are paying close attention to what they put into their bodies.”
Available in a Berry Bellini flavor, BĒA has 125 milligrams of naturally sourced caffeine from green tea and is made with raw nutrients and vitamins sourced from fruits and vegetables including beets, spinach, broccoli, carrots, sweet potatoes, oranges, apples, strawberries, and maitake and shiitake mushrooms. It also features botanical antioxidants as well as adaptogens, such as ashwagandha, that can help fight stress.†
“Another factor that sets BĒA apart is it has 10 calories, less than 1 gram of sugar, and no artificial flavors, colors, or sweeteners,” Plant said. “Consumers can enjoy this drink without feeling bad about what’s in it.”
By launching BĒA, Isagenix strengthened its position in the growing energy drinks market, which the company entered in 2013 with e+. In the United States, that market is expected to reach $26.9 billion by 2025, progressing at a compound annual growth rate of 7.2% during the forecast period of 2017-2025, according to a report from Grand View Research Inc., a market research and consulting business.
Isagenix Chief Executive Officer Travis Ogden said debuting its first full-size energy drink not only helps the company attract consumers who have not tried Isagenix before but also helps it best serve existing customers.
“Our customers look to us for products that help them make healthy changes, so creating a healthier energy drink that features the high-quality, no-compromise ingredients people have come to expect from Isagenix made sense,” Ogden said. “We’ve received fantastic feedback so far. If the early response is any indication, we expect BĒA to be a game changer for our company, our customers, and the energy drinks market.”
While customers can purchase BĒA directly from Isagenix, the company recommends ordering through independent distributors. Preferred customer pricing is $39.99 for a 12-pack, and 5% of all profits will help the ISA Foundation — a 501(c)(3) nonprofit organization operated by Isagenix — provide healthy nutrition and support to underserved children, wellness education for all, and aid for those affected by natural disasters.
†This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness. With more than 400,000 customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives. Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.