Isagenix International Prepares to Enter South Korea
Health and Wellness Company Expects to Start Operations in October
Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, is preparing to enter South Korea, the third-largest market for the direct selling industry. The company recently received its MAC&CO membership and direct selling license for Korea and plans to start operations in October.
“Korea is a terrific market that has interested us for quite some time, and we are eager to officially begin building a leading direct selling business in this outstanding market,” said Isagenix Chief Executive Officer Travis Ogden. “We expect a strong response as the Korean people learn how our scientifically backed solutions and world-class business opportunity can help them improve their nutrition, health, and overall wellness and prosperity.”
Isagenix is one of the largest direct selling companies in the world, with operations in 17 markets internationally and nearly US$1 billion in annual global revenue. Established in 2002, the company has surpassed US$6 billion in cumulative global sales and offers transformative products to help its nearly 600,000 customers meet their health and wellness goals.
Hyunsoo “Steve” Kim, Isagenix regional general manager, South Korea, is leading the company’s efforts in Korea. Kim most recently served as vice president of Asia for a major direct selling company, where he led that company’s successful launch in Korea, beginning in 2012. Under his direction, that company achieved over US$400 million in cumulative sales in its first five years of operation and has been recognized among the top 10 direct selling companies in Korea for the past three years. Previously, Kim had leadership positions in several direct selling companies in Korea. He has also served two terms as vice chair of the Korea Direct Selling Association.
“We are thankful to have Steve overseeing the Korean market, as he brings tremendous experience in opening and growing a direct selling business in Korea,” Ogden said. “He also has an excellent reputation for integrity and leadership in the business community.”
Kim said, “I am honored to help the outstanding management team at Isagenix launch operations in Korea. Isagenix will offer Koreans the highest-quality nutritional products and the opportunity to build businesses as independent distributors. We will also provide a supportive community to help those distributors succeed.”
About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness. With half a million customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives. Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.