Isagenix Introduces New Look to Packaging
Isagenix International, LLC is introducing an upgraded design to its packaging in an effort to make it easier for the company’s Associates to share its products with others.“
The objective behind the new design is to have a line of products that look dynamic in representing the balance between science and nature, as it will be the look of Isagenix for years to come,” says Adri Lynch, Chief Marketing Officer at Isagenix. “There is strategic thinking behind every element. Our goal is to make it easy for you to share Isagenix.
”This new packaging is designed to communicate simply and effectively. The intent is to provide a more visibly appealing product line that will last through future years as Isagenix continues to grow.
The brand name will be displayed clearly and product benefits will be portrayed on the front panel, with additional details on the side panel. Additionally, dietary icons will be included on the back panel for each of the products (e.g., gluten-free, soy-free, vegetarian, kosher, or low-glycemic).
“Our packaging and everything we do is a reflection of our vision and core to the values that make Isagenix different from any other health and wellness company in the world,” explains Adri.
Isagenix will roll out its new packaging gradually, as the current inventory depletes. The first of these was introduced in North America in August, following the company’s annual flagship event, Celebration, and will continue globally into 2015.
For more information on product updates, visit IsaFYI.com.
About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, energy, performance, healthy aging, and wealth creation. With nearly 600,000 customers worldwide and more than 100 life-changing products, packs, and systems globally, the company is committed to producing Solutions to Transform Lives™. Since its inception in 2002, Isagenix has generated $6 billion in cumulative global sales through a network of independent distributors in the U.S., Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, Singapore, Malaysia, Colombia, Indonesia, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.