Isagenix Legacy Foundation Raises $2.3 Million in 24 Hours at Global Celebration Event
Donations Will Support Healthy Nutrition, Wellness Education, and Disaster Relief
Thanks to the generosity of Isagenix International Co-Founders Jim and Kathy Coover and the company’s independent distributors, customers, and employees, the newly established Isagenix Legacy Foundation raised $2.3 million during its first 24 hours of fundraising, exceeding the $2 million goal. 100 percent of the donations will fund grants to nonprofit organizations that further the Foundation’s mission to provide healthy nutrition for underserved children, wellness education for all, and aid for those affected by natural disasters.
“Jim and I are so moved by how the Isagenix family has embraced the Foundation,” said Kathy Coover, Isagenix co-founder and executive vice president. “Our company and those connected to it have a long history of contribution, so we knew we would see a positive response, but people have truly gone above and beyond. Together, we will demonstrate the power of collective impact to leave an enduring legacy in communities around the world.”
That collective impact was clearly demonstrated during the Foundation’s Aug. 6 launch at the Isagenix Global Celebration 2018 event in Nashville, Tennessee. While onstage, the Coovers pledged to match every dollar raised for the Foundation during the first 24 hours of fundraising, up to $1 million. Due to the impressive response, the Coovers are donating $1 million.
“Kathy and I are honored to make this donation to the Isagenix Legacy Foundation,” said Jim Coover, Isagenix co-founder and chairman of the Isagenix Board. “We’ve always been passionate about giving back, and as our business grew, so did our desire to strategically expand the company’s charitable efforts. The Foundation will allow Isagenix to partner with multiple nonprofit organizations who can help us ensure children have proper nutrition, people are educated and empowered to live a healthy life, and families can recover from natural disasters.”
Nonprofits that wish to partner with the Isagenix Legacy Foundation, a 501(c)(3) nonprofit organization, can apply for grants starting in the fourth quarter. The first grants will be awarded at the company’s New Year Kick Off 2019 event in January in Phoenix, Arizona. To ensure donations and the resulting grants have maximum impact, Isagenix is covering all administrative costs of the Foundation.
The Isagenix Legacy Foundation is the latest example of how Isagenix embodies its core value of contribution. In 2017 alone, the company contributed $6.4 million in monetary and product donations to charitable and disaster relief organizations around the world. Since 2012, Isagenix and its customers, independent distributors, and employees have raised nearly $10 million in 12 countries for Make-A-Wish®, helping the nonprofit grant over 938 wishes.
About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, energy, performance, healthy aging, and wealth creation. With nearly 600,000 customers worldwide and more than 100 life-changing products, packs, and systems globally, the company is committed to producing Solutions to Transform Lives™. Since its inception in 2002, Isagenix has generated $6 billion in cumulative global sales through a network of independent distributors in the U.S., Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, Singapore, Malaysia, Colombia, Indonesia, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.