11:54 PM

Isagenix Poised for Growth as It Prepares for Its 18th Anniversary

New Chief Visionary Officer, Customer and Distributor Enhancements, and New Products Strengthen the Company’s Strategic Vision

Isagenix International, a legacy global health and wellness company, continues to demonstrate its commitment to healthy change as it prepares for its 18th birthday in March. With a new chief visionary officer focused on positive impact for both customers and the planet for years to come, Isagenix is leading the way in sustainability, customer and independent distributor experience, and product offerings.

“With more than $7 billion in cumulative global sales, as well as more than 400,000 customers worldwide, Isagenix is poised for growth with new independent distributors and customers experiencing our amazing offerings every day,” said Travis Ogden, Isagenix chief executive officer. “We recognize the critical need to continue to innovate and invest in our business. By taking steps like eliminating our customer membership fee and regularly launching new products, we are prepared for a bright future.”

Erik Coover, son of Isagenix Co-Founders Jim and Kathy Coover, was promoted earlier this year to chief visionary officer with the main focus of driving the company’s strategic vision, originally established by his parents, to impact world health and free people from physical and financial pain, and in the process, create the most trusted and respected health and wellness company in the world. In addition, Erik leads the fastest-growing Isagenix demographic — millennials — and spearheads the company’s aggressive sustainability initiatives with a goal of zero waste packaging by 2028. One project contributing to the 2028 goal is transitioning all bottles and canisters to 100% post-consumer recycled (PCR) plastic by 2023. To date, more than 6 million canisters have been packaged in 100% PCR plastic, which is made using less energy and fossil fuels than recyclable virgin plastic. Switching the canisters to PCR plastic costs Isagenix more than $400,000 each year, a cost the company is absorbing and not passing on to customers.

Travis Ogden continued, “Erik is a perfect fit for this position because of his visionary leadership. He has worked his way up at Isagenix over the past decade, so he intimately understands the needs of our customers and our independent distributors. Alongside our incredible executive leadership team, Erik will help Isagenix stay steadfast in our approach as we focus on significant developments in technology and product innovation in 2020.”

Last month, Isagenix launched new wellness products to support customers working toward their health and wellness goals. Peanut Butter Bliss Snack Bites is a new 100-calorie snack that’s designed to not only taste good but also to help satisfy hunger between meals. BĒA™ Sparkling Energy Drink expanded its lineup with a Citrus Sunrise flavor. BĒA’s original Berry Bellini flavor debuted when the product launched in fall of 2019. BĒA both energizes and nourishes the body with 125 milligrams of naturally sourced caffeine from green tea as well as raw nutrients and vitamins sourced from fruits and vegetables.

In addition to debuting new product offerings in January, Isagenix also announced simplified customer membership benefits including the removal of the annual membership fee for customers and a new bonus opportunity for independent distributors. Now, customers receive a 25% discount on products when ordering without paying a membership fee, and independent distributors who meet all qualifying criteria can earn a bonus of up to $10,000 over 12 months.*

To learn more about Isagenix, visit the Newsroom, like the company on Facebook, and follow it on Twitter and Instagram.

*The ability to earn income under the Isagenix Compensation Plan depends on many factors including an individual Isagenix independent distributor’s business, social, and sales skills; personal ambition and activity; availability of time and financial resources; and access to a large network of family, friends, and business contacts. Isagenix cannot and does not guarantee any particular level of earnings. Even independent distributors who dedicate a significant amount of time, effort, and personal funds may not achieve a meaningful level of success. For average earnings, refer to

About Isagenix International

Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness​. With more than 400,000 customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives. Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit​.