Isagenix Targets Gut Microbiome With New Digestive Health System
Probiotics, Digestive Enzymes Debut at New Year Kick Off Event
Isagenix International, known for its transformational weight loss products and solutions, is now helping customers transform their gut health. The global health and wellness company just launched IsaBiome™ Daily Digestive Health System, which features probiotics and digestive enzymes that complement each other to support better daily digestion of meals and long-term gut health.† The products were designed to align with customers’ everyday diets and are available in a conventional-diet formula for individuals with meat-inclusive diets and a vegetarian-diet formula for individuals with vegetarian diets.
“By taking a science-backed and solutions-driven approach, Isagenix has created a comprehensive and targeted digestive support system that delivers results unlike anything on the market,” said Isagenix Chief Science Officer Robert Kay, Ph.D., the architect of IsaBiome. Kay created the line using his expertise from 30 years of studying digestive health. “We couldn’t be more excited to introduce IsaBiome to not only customers but also the direct selling and health and wellness industries.”
The new product line, which can be used in conjunction with Isagenix weight loss products, launched today at the company’s New Year Kick Off 2019 event in Phoenix. IsaBiome Probiotics and IsaBiome Digestive Enzymes were designed to be purchased together in the IsaBiome Daily Digestive Health System, as the supplements work with each other to achieve immediate and long-term benefits, but they can also be purchased separately. For now, they are available only in the United States and Puerto Rico. Isagenix is pursuing plans to offer the products in other markets where it operates.
How IsaBiome Works
The IsaBiome Daily Digestive Health System targets the gut microbiome, the community of microbes that play a role in digestion, immune support, metabolism, weight management, and brain health. Since most microbes live in the gut and a person’s diet is the most important factor for gut microbes, IsaBiome supplements were designed based on consumption of a conventional or vegetarian diet, not on age or gender, as is the case for many probiotics and digestive enzymes.†
In addition, because microbial diversity is important to gut health, IsaBiome supplements contain a variety of friendly microbes and digestive enzymes:
- IsaBiome Probiotics features 10 clinically tested strains of friendly microbes in the vegetarian formula and 11 strains in the conventional formula. Both formulas feature 25 billion CFUs, or colony-forming units, a measure of the amount of friendly microbes in the formula. Probiotics are important because they provide immune support and help restore optimal balance and microbial diversity in the gut so people can achieve better overall health.†
- IsaBiome Digestive Enzymes features a blend of 13 enzymes for the vegetarian formula and 15 enzymes for the conventional formula. Digestive enzymes are important because they provide immediate assistance to help break down food, support gut comfort, ease occasional gas and bloating, and improve digestion.†
The new product line is timely, as gut health is a hot topic. In 10 Key Trends in Food, Nutrition & Health 2019, consultancy New Nutrition Business identified digestive wellness as its No. 1 trend for 2019. In The Probiotics Market: Ingredients, Supplements, Foods, BCC Research reported the global market for probiotics should grow from $39.2 billion in 2017 to $57.2 billion in 2022, increasing at a compound annual growth rate of 7.8 percent.
How to Purchase IsaBiome
While consumers can purchase IsaBiome products directly from Isagenix, the company recommends ordering through independent distributors. Customers who sign up through an independent distributor and purchase an annual membership are eligible to receive the best pricing — known as preferred customer pricing — as well as peer-to-peer support. For preferred customers in the United States and Puerto Rico, the Isagenix Daily Digestive Health System, which includes a 30-day supply of IsaBiome Probiotics and IsaBiome Digestive Enzymes in either the conventional diet or vegetarian diet formulas, is $62.99. A 30-day supply of Conventional or Vegetarian IsaBiome Probiotics is $39.99 for preferred customers, while a 30-day supply of Conventional or Vegetarian IsaBiome Digestive Enzymes is $29.99 for preferred customers.
To learn more about the IsaBiome Daily Digestive Health System, visit the product page. To learn more about Isagenix, visit the Newsroom, like the company on Facebook, and follow it at @Isagenix on Instagram and Twitter.
†These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness. With half a million customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives. Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com.